Staging to Sell: How to Prepare Your Home for a Real Estate Photography Shoot

By Vanessa Houk Photography

When it comes to selling your home, first impressions are everything. In today's market, most buyers begin their search online, which means your home's photos are often their first introduction to the property. High-quality real estate photography can make a significant difference in attracting potential buyers, increasing interest, and ultimately, selling your home faster and for a better price. As a real estate photographer, I've seen firsthand how a well-prepared home can transform a listing. Here are my top tips to help you get your home ready for its close-up:

1. Declutter and Depersonalize

• Declutter: This is the most crucial step. Remove anything that isn't essential to the room. This includes stacks of paper, excessive décor, and personal items. Cluttered spaces look smaller and can distract buyers from the home's features.

• Depersonalize: Buyers want to envision themselves in the space, so remove personal items like family photos, trophies, and memorabilia. A few neutral art pieces and tasteful décor can enhance the appeal without overwhelming potential buyers.

2. Clean Thoroughly

• Deep Clean: A spotless home is essential for great photos. Pay attention to details like:

  • Dusting all surfaces, including light fixtures and ceiling fans

  • Washing windows (inside and out) for maximum natural light

  • Cleaning mirrors and glass surfaces

  • Vacuuming and mopping all floors

  • Cleaning bathrooms, including scrubbing grout and polishing fixtures

  • Kitchen: Clean countertops, sink, and appliances (inside and out)

• Pay Attention to Details: Small details can make a big difference in photos. Ensure all lightbulbs are working, replace any burnt-out ones, and make sure they match in color temperature. Straighten rugs, fluff pillows, and ensure all blinds and curtains are in good condition and open.

3. Stage Each Room

• Living Areas:

  • Arrange furniture to create a welcoming and open feel.

  • Add fresh flowers or a plant for a touch of color.

  • Ensure all lamps are turned on and have working bulbs.

  • Straighten throw pillows and blankets.

• Kitchen:

  • Clear countertops completely, leaving only a few attractive items like a fruit bowl or a coffee maker.

  • Make sure the sink is empty and clean.

  • Stage the dining table with a simple place setting.

• Bedrooms:

  • Make the beds with clean, neutral-colored linens.

  • Remove any clutter from nightstands and dressers.

  • Open blinds or curtains to let in natural light.

• Bathrooms:

  • Clean all surfaces, including countertops, sinks, and toilets.

  • Hang fresh, clean towels.

  • Remove personal toiletries.

  • Consider adding a small plant or a decorative soap dish.

4. Maximize Lighting

• Natural Light: Natural light is key to beautiful photos. Open all blinds and curtains to let in as much light as possible.

• Artificial Light: Supplement natural light with lamps and overhead lighting. Ensure all lights are turned on and working.

• Matching Color Temperatures: Use bulbs with the same color temperature. This will help avoid a weird color cast in the photos.

5. Don't Forget the Exterior

• Curb Appeal: The exterior of your home is the first thing buyers see, so make sure it looks its best.

  • Mow the lawn and trim any bushes or hedges.

  • Remove any debris from the yard.

  • Clean the front porch and entryway.

  • Consider adding a few potted plants or flowers.

• Pool Area: If you have a pool, make sure it is clean and sparkling. Remove any leaves or debris.

• Cars and Trash Cans: Remove all cars from the driveway and street in front of your home. Hide trash cans and recycling bins.

By following these tips, you can ensure your home is photo-ready and make a great first impression on potential buyers. Remember, investing a little time and effort in preparing your home for a real estate photography shoot can pay off big time in the long run.